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"...the tangible reflection of
pure passion and talent..."

Founder and creative director, Luann McElroy’s joy and passion was discovered while breathing life into creative concepts many years ago as a merchandiser at Quiksilver Inc.. While taking the visual aspects of the brand to new heights she flourished in her promoted role as Marketing Manager of FIDRA, Quiksilver’s golf division.

From there her passion and creative talents evolved as she served as Split’s Marketing and PR Manager. The evolution of her experience, drive and gumption led to all areas of conceptualization as Editor-in-Chief at Lemonade Magazine. This brilliant progression led her to launch DAMSEL Magazine, the tangible reflection of pure passion and talent.

While creating a vibrant presence in these varied industries her expertise in merchandising, marketing, branding, PR, advertising campaigns, media buys, as well as the all encompassing role of Editor-in-Chief of lifestyle and beauty publications has created powerful skills and relationships that network together all the difference in exceeding brand expectations under the full service creative agency, beau branding.


Luann McElroy is one of the founding members of the Westside Business Culture (W.B.C.) a grassroots organization based in Costa Mesa.

Orange County Business Journal has nominated Luann for 2009 “Women in Business of the Year.”

Additionally, Luann has lectured on design, fashion and business for Orange Coast College and Saddleback College.

Luann was featured as a surfer girl in the national publication, Coastal Living Magazine’s July/August 09 issue.